“Each change is vital to our ongoing effort to make Honda in America stronger and more responsive to the customer, better able to invest in advanced technology and prepared to meet future market needs,” Aoyama said in a statement.
Honda is also streamlining auto sales and parts and service field operations to better respond to dealers and customers, based on region.
“The change includes four new regional manager positions that have been created to provide oversight of Honda sales, Acura sales and parts, service and technical field operations,” Honda said. “The regional managers will become the key link between the company’s national and field operations, ensuring better alignment among all staff who call on Honda and Acura dealers and pushing decision-making authority down to local staff.”
Dave Gardner, executive vice president of national operations at American Honda Motor Co., said the new regional managers will better enable the automaker to meet local needs for vehicle inventory, marketing and other support, recognizing the geographical difference of the diverse U.S. market.